Morshedgroup
Iraq-based agency offering business development, PR, digital transformation, creative services and market research.
Recent posts
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Why New Software Doesn't Fix a Broken Process on Its Own?
It's a familiar cycle. A business identifies a problem — orders getting lost, communication breaking down between departments, reports taking too long to prepare — and the solution that gets proposed is almost always the same: buy new software. A system gets purchased, everyone gets a login, and a few months later, the same problems are still happening, just inside a nicer interface. This isn't be…
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What Customer Complaints Are Actually Telling a Business
Nobody enjoys receiving a complaint. It feels like criticism, sometimes unfair, sometimes delivered in a tone that makes it hard to hear past the frustration. The natural instinct is to resolve it quickly and move on, treating it as an isolated incident rather than information. That instinct, while understandable, means a lot of businesses miss what complaints are actually offering them: some of t…